STAR

• Maintain rigid specifications for quality, portion size, and presentation.
• Locate this item in a highly visible position on your menu boards and also on the service line.
• Determine the range of price elasticity. For example, can the price be increased without effecting its popularity.
• "Superstars" are the highest margined stars and may be less sensitive to price changes than other items on the menu.
• If this situation exists, then these items can be sold at a higher gross margin by raising the selling price.